Endorse the Prop C Pledge



Why is your endorsement needed?

In June 2018 San Francisco passed Babies and Families First with 51% support, but access to funds is currently held up in a lawsuit by Howard Jarvis Tax Payers Association, et. al. Babies and Families First is a progressive tax on rental receipts of commercial properties, with exemptions including small businesses, nonprofits and small retailers, and is projected to raise an estimated $120 million to expand early care and education services and raise compensation of ECE educators.

The court process may take years. Meanwhile our youngest are going without services, and early educators and families are leaving the city as the promise of Babies and Families First challenged by large business associations.

An opportunity. The city plans to restructure its gross receipts tax on the November 2020 ballot. Negotiations for this restructure offer an opportunity to return to the ballot to raise additional funds for the city that can be used for our youngest children and those who care for them. We need your action to ensure the negotiations secure not one penny less for the Babies and Families First fund, and that the end result honors what San Francisco voters already passed.

We are asking our elected Board of Supervisors to pledge to support the will of the voters. Join us in asking our elected officials to sign this pledge and show the strength of our community in this struggle.

Endorse the pledge!

See a sample of the Supervisor pledge

Endorse the pledge request to San Francisco Supervisors by:

  • Filling out an online endorsement here.


  • Sending an email to both Sara@ecesf.org and alatterman@childrenscouncil.org, letting us know you are an individual or organizational endorser, and sharing the information requested. Send your email with the Subject: Prop C Pledge Endorsement


  • Downloading a paper copy of the ECE4All Pledge 1_20_2020 share with your colleagues, neighbors, family, and community, and return
    • by email to both Sara@ecesf.org and alatterman@childrenscouncil.org
    • by mail to:

Attn: Amie Latterman, Children’s Council, 445 Church Street, San Francisco, CA 94114